Brand Product Marketing Manager
3.
5 Costa Mesa, CA Costa Mesa, CA Full-time Full-time $88,000 - $100,000 a year $88,000 - $100,000 a year Our restaurants are only the tip of the flame.
If you're looking for a fast-paced, innovative, and welcoming workplace then a career with our Corporate Familia is right for you.
What's in it for you! Hybrid work schedule (2 days a week in the office or fewer depending on the position) Competitive pay and bonus Medical
Dental
Vision Insurance 401(K) Plan with match and immediate vesting Flexible Spending Accounts Vacation
Sick Pay
12 Paid Holidays Dog friendly office Amazing office culture Free El Pollo Loco food (Dine Out Card)
Restaurant Discount Discounts on theme parks, movie tickets, sports events, hotels and more.
.
POSITION PURPOSE:
The Brand Product Marketing Manager leads the marketing innovation and activation strategy for beverages, desserts, catering, sides, and snacks, by working cross-functionally and directing the creative agency relationship.
ESSENTIAL DUTIES AND
Responsibilities:
Develop and execute marketing calendar to achieve sales and transaction goals around beverages, desserts, catering, sides, and snacks, with a key focus on innovation.
Manage marketing of a new catering program for the El Pollo Loco business, partnering with key leaders from the culinary team, operations, and franchisees.
Manage the creative agency's execution of merchandising initiatives and other brand activation initiatives.
Implement brand strategy, build distinctive creative briefs, and new product innovation to establish a 1-2 year pipeline of consumer-driven ideas.
Work with current vendors and new supply partners on building out a 2-3 year dessert strategy.
Responsible for delivering new insights and innovations for products/offers using the 4D process, from concept to launch.
Develop go-to-market plans for new products, promotions, and other calendar initiatives including strategy and naming.
Lead communication strategy for new products in assigned areas, including with operations and franchise partners, as well as in the media.
Promote new products/offers to key stakeholder groups, including franchisees, department leaders, and franchise business directors.
Partner with the VP, Marketing and Director, Business Insights & Customer Service to project program results, determine coupon discounts, identify success criteria/opportunities, and conceive new program concepts, providing data-based analysis and strategic recommendations.
Develop and implement marketing strategies for new projects, menu changes, special menus, remodels, and rebranding campaigns.
Other activities, duties or responsibilities that are assigned by your supervisor.
QUALIFICATIONS - EDUCATION, EXPERIENCE, LICENSE/CERTIFICATIONS:
To perform this job successfully, an individual must be able to satisfactorily perform the essential functions of the job.
Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions of the job.
The requirements listed below are representative of the education and/or experience required.
Education/Work
Experience:
Bachelor's degree required.
Master's Degree preferred.
A minimum of five or more years of marketing, traditional and non-traditional brand management, or strategic planning experience.
QSR or related industry experience is a plus.
License/Certifications:
Possess and maintain a valid driver's license.
Knowledge, Skills, and Abilities:
Demonstrated experience implementing executing, driving, and measuring results across all marketing channels.
Experience leading advertising, media, and/or public relations agencies.
Ability to establish and maintain vendor relationships.
Ability to read, write, and interpret complex reports, documents, and correspondence.
Ability to effectively communicate with internal and external business partners.
Ability to prioritize and plan work assignments and work under pressure of frequent and tight deadlines.
High level of proficiency with technology including Microsoft Office Suite applications, customized database applications, and internet research tools.
Adept at managing and prioritizing competing time-sensitive requests while working well in a team atmosphere that may be under pressure.
Ability to exercise independent judgment on matters of significance to the company.
Company & Culture For over 40 years El Pollo Loco has dominated the market in delivering the best citrus-marinated fire-grilled chicken.
We opened our first restaurant in 1980 in Los Angeles, and today we are over 450 restaurants strong and still growing! From our products to our people, we're truly amazing! The pay range identified is the hourly or salary rate El Pollo Loco expects to pay for the posted position.
This range does not include any benefits or bonus opportunities that might be available for the position based on position and eligibility criteria.
Individual pay will vary based on a variety of factors including years of experience, industry experience, education, geography, etc.
#LI-Hybrid.
Estimated Salary: $20 to $28 per hour based on qualifications.
5 Costa Mesa, CA Costa Mesa, CA Full-time Full-time $88,000 - $100,000 a year $88,000 - $100,000 a year Our restaurants are only the tip of the flame.
If you're looking for a fast-paced, innovative, and welcoming workplace then a career with our Corporate Familia is right for you.
What's in it for you! Hybrid work schedule (2 days a week in the office or fewer depending on the position) Competitive pay and bonus Medical
Dental
Vision Insurance 401(K) Plan with match and immediate vesting Flexible Spending Accounts Vacation
Sick Pay
12 Paid Holidays Dog friendly office Amazing office culture Free El Pollo Loco food (Dine Out Card)
Restaurant Discount Discounts on theme parks, movie tickets, sports events, hotels and more.
.
POSITION PURPOSE:
The Brand Product Marketing Manager leads the marketing innovation and activation strategy for beverages, desserts, catering, sides, and snacks, by working cross-functionally and directing the creative agency relationship.
ESSENTIAL DUTIES AND
Responsibilities:
Develop and execute marketing calendar to achieve sales and transaction goals around beverages, desserts, catering, sides, and snacks, with a key focus on innovation.
Manage marketing of a new catering program for the El Pollo Loco business, partnering with key leaders from the culinary team, operations, and franchisees.
Manage the creative agency's execution of merchandising initiatives and other brand activation initiatives.
Implement brand strategy, build distinctive creative briefs, and new product innovation to establish a 1-2 year pipeline of consumer-driven ideas.
Work with current vendors and new supply partners on building out a 2-3 year dessert strategy.
Responsible for delivering new insights and innovations for products/offers using the 4D process, from concept to launch.
Develop go-to-market plans for new products, promotions, and other calendar initiatives including strategy and naming.
Lead communication strategy for new products in assigned areas, including with operations and franchise partners, as well as in the media.
Promote new products/offers to key stakeholder groups, including franchisees, department leaders, and franchise business directors.
Partner with the VP, Marketing and Director, Business Insights & Customer Service to project program results, determine coupon discounts, identify success criteria/opportunities, and conceive new program concepts, providing data-based analysis and strategic recommendations.
Develop and implement marketing strategies for new projects, menu changes, special menus, remodels, and rebranding campaigns.
Other activities, duties or responsibilities that are assigned by your supervisor.
QUALIFICATIONS - EDUCATION, EXPERIENCE, LICENSE/CERTIFICATIONS:
To perform this job successfully, an individual must be able to satisfactorily perform the essential functions of the job.
Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions of the job.
The requirements listed below are representative of the education and/or experience required.
Education/Work
Experience:
Bachelor's degree required.
Master's Degree preferred.
A minimum of five or more years of marketing, traditional and non-traditional brand management, or strategic planning experience.
QSR or related industry experience is a plus.
License/Certifications:
Possess and maintain a valid driver's license.
Knowledge, Skills, and Abilities:
Demonstrated experience implementing executing, driving, and measuring results across all marketing channels.
Experience leading advertising, media, and/or public relations agencies.
Ability to establish and maintain vendor relationships.
Ability to read, write, and interpret complex reports, documents, and correspondence.
Ability to effectively communicate with internal and external business partners.
Ability to prioritize and plan work assignments and work under pressure of frequent and tight deadlines.
High level of proficiency with technology including Microsoft Office Suite applications, customized database applications, and internet research tools.
Adept at managing and prioritizing competing time-sensitive requests while working well in a team atmosphere that may be under pressure.
Ability to exercise independent judgment on matters of significance to the company.
Company & Culture For over 40 years El Pollo Loco has dominated the market in delivering the best citrus-marinated fire-grilled chicken.
We opened our first restaurant in 1980 in Los Angeles, and today we are over 450 restaurants strong and still growing! From our products to our people, we're truly amazing! The pay range identified is the hourly or salary rate El Pollo Loco expects to pay for the posted position.
This range does not include any benefits or bonus opportunities that might be available for the position based on position and eligibility criteria.
Individual pay will vary based on a variety of factors including years of experience, industry experience, education, geography, etc.
#LI-Hybrid.
Estimated Salary: $20 to $28 per hour based on qualifications.
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